We’re in the midst of a technological shift.
We expect our digital and physical worlds to align seamlessly, and we demand the same of the products and services we use too.
NEEEU is the handshake in the middle. We bring digital and physical realities together, along with a deep understanding of how upcoming technologies can be used to address people’s needs and desires.
SHHH! This one's still kind of secret, but here's what we can tell you:
The challenge: what does the integration of Contextually Aware Technologies into new products and services mean for the Future of Mobility?
Volkswagen Group Future Center approached NEEEU to investigate how smart devices might relate to mobility services in a future of self-driving vehicles. Our team followed a comprehensive human-centred design process – combining field research, interviews, cultural probes, rapid prototyping and user testing to gain a deep understanding of people's shifting behaviours around emergent mobility and technology trends. Together with Volkswagen Future Center, this journey brought us to an extensive, playful and coherent vision of future mobility.