We’re in the midst of a technological shift.
We expect our digital and physical worlds to align seamlessly, and we demand the same of the products and services we use too.
NEEEU is the handshake in the middle. We bring digital and physical realities together, along with a deep understanding of how upcoming technologies can be used to address people’s needs and desires.
The challenge: How can we provide a feeling of freedom, discovery and adventure through navigation while still guiding users to the final destination? Cycling can be a great way to explore the city, but getting from A to B in an unfamiliar place often means looking at maps on your phone more than at the world around you.
Enter HAIZE, a simple navigation tool for cyclists. It works like a compass, but instead of pointing north it points to your destination – giving you freedom to explore along the way. After a successful Kickstarter campaign, HAIZE began shipping in December 2017.