We’re in the midst of a technological shift.
We expect our digital and physical worlds to align seamlessly, and we demand the same of the products and services we use too.
NEEEU is the handshake in the middle. We bring digital and physical realities together, along with a deep understanding of how upcoming technologies can be used to address people’s needs and desires.
How can Augmented Reality help to improve storytelling in guided visits in a Museum?
With that premise, we collaborated with the Ethnologisches Museum of Berlin to explore innovative methods to guide and immerse the audience in the remote stories of the treasures which inhabit the museum.
By providing control to the guides, they would be able to influence in real time what the audience would see in the screen, and allow them to explore freely the details of the collection.